Media immersion and acceptance of technologies: Exploring the influence of virtual reality, video, and photo-based presentations using the case of air taxis
This research examines the effects of different immersive media formats—virtual reality (VR), video, and photos—on air taxi acceptance, notably concerning immersion’s ability to affect users’ perceptions and decisions. This study applied factors from the UTAUT2 model to explore how these media condi...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Elsevier
2025-01-01
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| Series: | Transportation Research Interdisciplinary Perspectives |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2590198224003038 |
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| author | Mikael Bagratuni Jan Silberer Patrick Planing Patrick Müller |
| author_facet | Mikael Bagratuni Jan Silberer Patrick Planing Patrick Müller |
| author_sort | Mikael Bagratuni |
| collection | DOAJ |
| description | This research examines the effects of different immersive media formats—virtual reality (VR), video, and photos—on air taxi acceptance, notably concerning immersion’s ability to affect users’ perceptions and decisions. This study applied factors from the UTAUT2 model to explore how these media conditions trigger performance expectancy, effort expectancy, hedonic motivation, social influence, and reliability. The results show significant differences in the quality of immersion, with VR being the best. No differences were found in the intention to use air taxis across media formats. However, in the VR condition, the decision-making process included taking more emotional factors into account. These findings highlight the usefulness of both emotional and utilitarian factors when considering technology acceptance and, therefore, the potential of VR to increase user engagement despite a lack of impact on immediate usage intention. The research recommends further studies on the long-term effects of immersion and individual characteristics influencing the acceptance of technologies. |
| format | Article |
| id | doaj-art-86a2088cb9574e75a48926fd87e31163 |
| institution | Kabale University |
| issn | 2590-1982 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Transportation Research Interdisciplinary Perspectives |
| spelling | doaj-art-86a2088cb9574e75a48926fd87e311632025-02-09T05:01:16ZengElsevierTransportation Research Interdisciplinary Perspectives2590-19822025-01-0129101317Media immersion and acceptance of technologies: Exploring the influence of virtual reality, video, and photo-based presentations using the case of air taxisMikael Bagratuni0Jan Silberer1Patrick Planing2Patrick Müller3Corresponding author.; HFT Stuttgart University of Applied Sciences, Schellingstraße 24, 70174 Stuttgart, GermanyHFT Stuttgart University of Applied Sciences, Schellingstraße 24, 70174 Stuttgart, GermanyHFT Stuttgart University of Applied Sciences, Schellingstraße 24, 70174 Stuttgart, GermanyHFT Stuttgart University of Applied Sciences, Schellingstraße 24, 70174 Stuttgart, GermanyThis research examines the effects of different immersive media formats—virtual reality (VR), video, and photos—on air taxi acceptance, notably concerning immersion’s ability to affect users’ perceptions and decisions. This study applied factors from the UTAUT2 model to explore how these media conditions trigger performance expectancy, effort expectancy, hedonic motivation, social influence, and reliability. The results show significant differences in the quality of immersion, with VR being the best. No differences were found in the intention to use air taxis across media formats. However, in the VR condition, the decision-making process included taking more emotional factors into account. These findings highlight the usefulness of both emotional and utilitarian factors when considering technology acceptance and, therefore, the potential of VR to increase user engagement despite a lack of impact on immediate usage intention. The research recommends further studies on the long-term effects of immersion and individual characteristics influencing the acceptance of technologies.http://www.sciencedirect.com/science/article/pii/S2590198224003038UAMAir taxisImmersionVRUXSafety considerations |
| spellingShingle | Mikael Bagratuni Jan Silberer Patrick Planing Patrick Müller Media immersion and acceptance of technologies: Exploring the influence of virtual reality, video, and photo-based presentations using the case of air taxis Transportation Research Interdisciplinary Perspectives UAM Air taxis Immersion VR UX Safety considerations |
| title | Media immersion and acceptance of technologies: Exploring the influence of virtual reality, video, and photo-based presentations using the case of air taxis |
| title_full | Media immersion and acceptance of technologies: Exploring the influence of virtual reality, video, and photo-based presentations using the case of air taxis |
| title_fullStr | Media immersion and acceptance of technologies: Exploring the influence of virtual reality, video, and photo-based presentations using the case of air taxis |
| title_full_unstemmed | Media immersion and acceptance of technologies: Exploring the influence of virtual reality, video, and photo-based presentations using the case of air taxis |
| title_short | Media immersion and acceptance of technologies: Exploring the influence of virtual reality, video, and photo-based presentations using the case of air taxis |
| title_sort | media immersion and acceptance of technologies exploring the influence of virtual reality video and photo based presentations using the case of air taxis |
| topic | UAM Air taxis Immersion VR UX Safety considerations |
| url | http://www.sciencedirect.com/science/article/pii/S2590198224003038 |
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