Theoretical Analysis Model of the Adoption of Reactive and Proactive Eco-Innovation Strategies: the Influence of Contextual Factors Internal and External to Organizations
This article aims to provide research propositions of the relationship between internal and external contextual factors and strategies for reac tive and proactive eco-innovation, defining the theoretical analysis model from these propositi ons. Therefore, this study is characterized as a theoretical...
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| Format: | Article |
| Language: | English |
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FUCAPE Business School
2014-01-01
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| Series: | BBR: Brazilian Business Review |
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| Online Access: | http://www.redalyc.org/articulo.oa?id=123032385001 |
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| author | Marlete Beatriz Maçaneiro Sieglinde Kindl da Cunha |
| author_facet | Marlete Beatriz Maçaneiro Sieglinde Kindl da Cunha |
| author_sort | Marlete Beatriz Maçaneiro |
| collection | DOAJ |
| description | This article aims to provide research propositions of the relationship between internal and external contextual factors and strategies for reac tive and proactive eco-innovation, defining the theoretical analysis model from these propositi ons. Therefore, this study is characterized as a theoretical essay, adopting the methodological procedure of literature review, through an analysis of national and international articles on the subject of eco-innovation strategy. As a result, the external and internal factors that affe ct the adoption of eco-innovation strategies were defined and propositions were made for their r elationship. With this theoretical approach and the establishment of the factors, it was possib le to design the theoretical model to analyze the impact of contextual factors on the adoption of eco-innovation strategies. |
| format | Article |
| id | doaj-art-889c6a44030f495e90e5f7f9a7de96de |
| institution | Kabale University |
| issn | 1807-734X |
| language | English |
| publishDate | 2014-01-01 |
| publisher | FUCAPE Business School |
| record_format | Article |
| series | BBR: Brazilian Business Review |
| spelling | doaj-art-889c6a44030f495e90e5f7f9a7de96de2025-02-06T23:39:30ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2014-01-01115123Theoretical Analysis Model of the Adoption of Reactive and Proactive Eco-Innovation Strategies: the Influence of Contextual Factors Internal and External to OrganizationsMarlete Beatriz MaçaneiroSieglinde Kindl da CunhaThis article aims to provide research propositions of the relationship between internal and external contextual factors and strategies for reac tive and proactive eco-innovation, defining the theoretical analysis model from these propositi ons. Therefore, this study is characterized as a theoretical essay, adopting the methodological procedure of literature review, through an analysis of national and international articles on the subject of eco-innovation strategy. As a result, the external and internal factors that affe ct the adoption of eco-innovation strategies were defined and propositions were made for their r elationship. With this theoretical approach and the establishment of the factors, it was possib le to design the theoretical model to analyze the impact of contextual factors on the adoption of eco-innovation strategies.http://www.redalyc.org/articulo.oa?id=123032385001ecoinnovationcontextual factorsenvironmental strategiesreactive and proactive strategies |
| spellingShingle | Marlete Beatriz Maçaneiro Sieglinde Kindl da Cunha Theoretical Analysis Model of the Adoption of Reactive and Proactive Eco-Innovation Strategies: the Influence of Contextual Factors Internal and External to Organizations BBR: Brazilian Business Review eco innovation contextual factors environmental strategies reactive and proactive strategies |
| title | Theoretical Analysis Model of the Adoption of Reactive and Proactive Eco-Innovation Strategies: the Influence of Contextual Factors Internal and External to Organizations |
| title_full | Theoretical Analysis Model of the Adoption of Reactive and Proactive Eco-Innovation Strategies: the Influence of Contextual Factors Internal and External to Organizations |
| title_fullStr | Theoretical Analysis Model of the Adoption of Reactive and Proactive Eco-Innovation Strategies: the Influence of Contextual Factors Internal and External to Organizations |
| title_full_unstemmed | Theoretical Analysis Model of the Adoption of Reactive and Proactive Eco-Innovation Strategies: the Influence of Contextual Factors Internal and External to Organizations |
| title_short | Theoretical Analysis Model of the Adoption of Reactive and Proactive Eco-Innovation Strategies: the Influence of Contextual Factors Internal and External to Organizations |
| title_sort | theoretical analysis model of the adoption of reactive and proactive eco innovation strategies the influence of contextual factors internal and external to organizations |
| topic | eco innovation contextual factors environmental strategies reactive and proactive strategies |
| url | http://www.redalyc.org/articulo.oa?id=123032385001 |
| work_keys_str_mv | AT marletebeatrizmacaneiro theoreticalanalysismodeloftheadoptionofreactiveandproactiveecoinnovationstrategiestheinfluenceofcontextualfactorsinternalandexternaltoorganizations AT sieglindekindldacunha theoreticalanalysismodeloftheadoptionofreactiveandproactiveecoinnovationstrategiestheinfluenceofcontextualfactorsinternalandexternaltoorganizations |