Theoretical Analysis Model of the Adoption of Reactive and Proactive Eco-Innovation Strategies: the Influence of Contextual Factors Internal and External to Organizations

Theoretical Analysis Model of the Adoption of Reactive and Proactive Eco-Innovation Strategies: the Influence of Contextual Factors Internal and External to Organizations

This article aims to provide research propositions of the relationship between internal and external contextual factors and strategies for reac tive and proactive eco-innovation, defining the theoretical analysis model from these propositi ons. Therefore, this study is characterized as a theoretical...

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Bibliographic Details
Main Authors: Marlete Beatriz Maçaneiro, Sieglinde Kindl da Cunha
Format: Article
Language:English
Published: FUCAPE Business School 2014-01-01
Series:BBR: Brazilian Business Review
Subjects:
eco
innovation
contextual factors
environmental strategies
reactive and proactive strategies
Online Access:http://www.redalyc.org/articulo.oa?id=123032385001
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