Impact of Tiktok Live Stream Attributes on Social Presence and Behavioral Intention Among Surabaya Users
Background: The use of live streaming on a social commerce platform is now an innovative step for business actors in marketing their products in real-time that can reach a wider market through digitalization. Purpose: The purpose of this study is to analyze the effect of livestream attributes on so...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Bogor Agricultural University
2024-09-01
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| Series: | Jurnal Aplikasi Bisnis dan Manajemen |
| Online Access: | https://journal.ipb.ac.id/index.php/jabm/article/view/57301 |
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