Using the Decision-Ade™ Segmentation Strategy to Better Understand Extension Audiences

Decision-Ade™ is a tool Extension can use to better understand how residents with a range of household budgets feel about their utility bills. Analyzing households in terms of both income and utility bill “botheredness” creates a more comprehensive picture of that household’s utility use and its wi...

Full description

Saved in:
Bibliographic Details
Main Authors: Randall A. Cantrell, Laura Warner, Joy Rumble, Alexa Lamm
Format: Article
Language:English
Published: The University of Florida George A. Smathers Libraries 2015-09-01
Series:EDIS
Subjects:
Online Access:https://journals.flvc.org/edis/article/view/132295
Tags: Add Tag
No Tags, Be the first to tag this record!