Using the Decision-Ade™ Segmentation Strategy to Better Understand Extension Audiences
Decision-Ade™ is a tool Extension can use to better understand how residents with a range of household budgets feel about their utility bills. Analyzing households in terms of both income and utility bill “botheredness” creates a more comprehensive picture of that household’s utility use and its wi...
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| Format: | Article |
| Language: | English |
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The University of Florida George A. Smathers Libraries
2015-09-01
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| Series: | EDIS |
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| Online Access: | https://journals.flvc.org/edis/article/view/132295 |
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| _version_ | 1823868500044677120 |
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| author | Randall A. Cantrell Laura Warner Joy Rumble Alexa Lamm |
| author_facet | Randall A. Cantrell Laura Warner Joy Rumble Alexa Lamm |
| author_sort | Randall A. Cantrell |
| collection | DOAJ |
| description |
Decision-Ade™ is a tool Extension can use to better understand how residents with a range of household budgets feel about their utility bills. Analyzing households in terms of both income and utility bill “botheredness” creates a more comprehensive picture of that household’s utility use and its willingness to modify utility consumption relative to other households. This 5-page fact sheet uses survey data of Florida residents to demonstrate the insights Decision Ade™ can provide and how those insights can inform Extension programming. Written by Randall Cantrell, Laura Warner, Joy Rumble, and Alexa Lamm, and published by the UF Department of Family, Youth and Community Sciences, July 2015.
FCS3331/FY1461: Using the Decision-Ade™ Segmentation Strategy to Better Understand Extension Audiences (ufl.edu)
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| format | Article |
| id | doaj-art-9e8403516509482eb082acb49aa5e24c |
| institution | Kabale University |
| issn | 2576-0009 |
| language | English |
| publishDate | 2015-09-01 |
| publisher | The University of Florida George A. Smathers Libraries |
| record_format | Article |
| series | EDIS |
| spelling | doaj-art-9e8403516509482eb082acb49aa5e24c2025-02-08T05:58:40ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092015-09-0120156Using the Decision-Ade™ Segmentation Strategy to Better Understand Extension AudiencesRandall A. Cantrell0Laura Warner1Joy Rumble2Alexa Lamm3University of FloridaUniversity of FloridaUniversity of FloridaUniversity of Georgia Decision-Ade™ is a tool Extension can use to better understand how residents with a range of household budgets feel about their utility bills. Analyzing households in terms of both income and utility bill “botheredness” creates a more comprehensive picture of that household’s utility use and its willingness to modify utility consumption relative to other households. This 5-page fact sheet uses survey data of Florida residents to demonstrate the insights Decision Ade™ can provide and how those insights can inform Extension programming. Written by Randall Cantrell, Laura Warner, Joy Rumble, and Alexa Lamm, and published by the UF Department of Family, Youth and Community Sciences, July 2015. FCS3331/FY1461: Using the Decision-Ade™ Segmentation Strategy to Better Understand Extension Audiences (ufl.edu) https://journals.flvc.org/edis/article/view/132295FY1461 |
| spellingShingle | Randall A. Cantrell Laura Warner Joy Rumble Alexa Lamm Using the Decision-Ade™ Segmentation Strategy to Better Understand Extension Audiences EDIS FY1461 |
| title | Using the Decision-Ade™ Segmentation Strategy to Better Understand Extension Audiences |
| title_full | Using the Decision-Ade™ Segmentation Strategy to Better Understand Extension Audiences |
| title_fullStr | Using the Decision-Ade™ Segmentation Strategy to Better Understand Extension Audiences |
| title_full_unstemmed | Using the Decision-Ade™ Segmentation Strategy to Better Understand Extension Audiences |
| title_short | Using the Decision-Ade™ Segmentation Strategy to Better Understand Extension Audiences |
| title_sort | using the decision ade™ segmentation strategy to better understand extension audiences |
| topic | FY1461 |
| url | https://journals.flvc.org/edis/article/view/132295 |
| work_keys_str_mv | AT randallacantrell usingthedecisionadesegmentationstrategytobetterunderstandextensionaudiences AT laurawarner usingthedecisionadesegmentationstrategytobetterunderstandextensionaudiences AT joyrumble usingthedecisionadesegmentationstrategytobetterunderstandextensionaudiences AT alexalamm usingthedecisionadesegmentationstrategytobetterunderstandextensionaudiences |