Using the Decision-Ade™ Segmentation Strategy to Better Understand Extension Audiences
Decision-Ade™ is a tool Extension can use to better understand how residents with a range of household budgets feel about their utility bills. Analyzing households in terms of both income and utility bill “botheredness” creates a more comprehensive picture of that household’s utility use and its wi...
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Main Authors: | Randall A. Cantrell, Laura Warner, Joy Rumble, Alexa Lamm |
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Format: | Article |
Language: | English |
Published: |
The University of Florida George A. Smathers Libraries
2015-09-01
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Series: | EDIS |
Subjects: | |
Online Access: | https://journals.flvc.org/edis/article/view/132295 |
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