Consumer Judgment on the Practice of Greenwashing: Scale Development and Validation
This study aimed to develop and validate a scale to measure consumer judgment about the practice of greenwashing. For this, quantitative research was adopted as methodological procedure, which was conducted through a statistical technique characterized as multivariate analysis. Thus, in a first step...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
FUCAPE Business School
2022-01-01
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| Series: | BBR: Brazilian Business Review |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=123075329003 |
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