The Role of Innovative Products in Creating Competitive Advantages in the Food Supplements Market: The Experience of Herbamama LLC
— Food supplements market competition requires companies to depend on innovation for maintaining their competitive edge. This research assesses how innovative products increase Herbamama LLC's competitive edge in its industry-leading position. The study applies econometric analysis to existing...
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| Format: | Article |
| Language: | English |
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University of Applied Sciences in Bielsko-Biała
2024-12-01
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| Series: | Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej |
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| Online Access: | https://asej.eu/index.php/asej/article/view/846 |
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| _version_ | 1823860067668066304 |
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| author | Vladimir Kochney |
| author_facet | Vladimir Kochney |
| author_sort | Vladimir Kochney |
| collection | DOAJ |
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— Food supplements market competition requires companies to depend on innovation for maintaining their competitive edge. This research assesses how innovative products increase Herbamama LLC's competitive edge in its industry-leading position. The study applies econometric analysis to existing financial and operational company records to evaluate how innovation affects Herbamama LLC along with marketing intensity, customer engagement and geographical extent on competitive supremacy. R&D investments combined with new product introductions emerged as the leading element in building competitive advantage according to the research findings. Customer interaction together with marketing activities enhances competitive position substantially but product quality together with market conditions has an indirect impact. The study demonstrates that businesses must combine innovative practices with strategic marketing and customer interaction tactics to preserve their market position. Organizations operating in the food supplement industry will find useful knowledge through this study which also sets the stage for further research focusing on how competitive advantage unfolds within other niche markets
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| format | Article |
| id | doaj-art-a78320497a0140d3b6a2c23e1578d969 |
| institution | Kabale University |
| issn | 2543-9103 2543-411X |
| language | English |
| publishDate | 2024-12-01 |
| publisher | University of Applied Sciences in Bielsko-Biała |
| record_format | Article |
| series | Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej |
| spelling | doaj-art-a78320497a0140d3b6a2c23e1578d9692025-02-10T16:19:15ZengUniversity of Applied Sciences in Bielsko-BiałaZeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej2543-91032543-411X2024-12-0128410.19192/wsfip.sj4.2024.17The Role of Innovative Products in Creating Competitive Advantages in the Food Supplements Market: The Experience of Herbamama LLCVladimir Kochney0CEO, Herbamama LLC - USA — Food supplements market competition requires companies to depend on innovation for maintaining their competitive edge. This research assesses how innovative products increase Herbamama LLC's competitive edge in its industry-leading position. The study applies econometric analysis to existing financial and operational company records to evaluate how innovation affects Herbamama LLC along with marketing intensity, customer engagement and geographical extent on competitive supremacy. R&D investments combined with new product introductions emerged as the leading element in building competitive advantage according to the research findings. Customer interaction together with marketing activities enhances competitive position substantially but product quality together with market conditions has an indirect impact. The study demonstrates that businesses must combine innovative practices with strategic marketing and customer interaction tactics to preserve their market position. Organizations operating in the food supplement industry will find useful knowledge through this study which also sets the stage for further research focusing on how competitive advantage unfolds within other niche markets https://asej.eu/index.php/asej/article/view/846competitive advantagefood supplementsinnovation |
| spellingShingle | Vladimir Kochney The Role of Innovative Products in Creating Competitive Advantages in the Food Supplements Market: The Experience of Herbamama LLC Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej competitive advantage food supplements innovation |
| title | The Role of Innovative Products in Creating Competitive Advantages in the Food Supplements Market: The Experience of Herbamama LLC |
| title_full | The Role of Innovative Products in Creating Competitive Advantages in the Food Supplements Market: The Experience of Herbamama LLC |
| title_fullStr | The Role of Innovative Products in Creating Competitive Advantages in the Food Supplements Market: The Experience of Herbamama LLC |
| title_full_unstemmed | The Role of Innovative Products in Creating Competitive Advantages in the Food Supplements Market: The Experience of Herbamama LLC |
| title_short | The Role of Innovative Products in Creating Competitive Advantages in the Food Supplements Market: The Experience of Herbamama LLC |
| title_sort | role of innovative products in creating competitive advantages in the food supplements market the experience of herbamama llc |
| topic | competitive advantage food supplements innovation |
| url | https://asej.eu/index.php/asej/article/view/846 |
| work_keys_str_mv | AT vladimirkochney theroleofinnovativeproductsincreatingcompetitiveadvantagesinthefoodsupplementsmarkettheexperienceofherbamamallc AT vladimirkochney roleofinnovativeproductsincreatingcompetitiveadvantagesinthefoodsupplementsmarkettheexperienceofherbamamallc |