Developing a Model for Successful Implementation of Customer Experience Management in Organizations: A Qualitative Study
Objective Building a strong customer experience is currently one of the most important management goals. The explosion of potential touch points and diminishing control over the customer experience requires companies to integrate multiple business functions such as IT, operations of the service, log...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2024-06-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_97962_788003fcf716ddf276b4e3ea6f700ad0.pdf |
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