The Influence of Social Media Marketing on Decision to Visit Mediated by Fear of Missing Out (FOMO) and Trust

This study aims to investigate how Social Media Marketing (SMM) affects Visit Decisions and how Fear of Missing Out (FOMO) and Trust act as mediating factors at Florawisata Santerra Delaponte, Malang. This study helps businesses in the tourism sector apply the results to improve tourist decisions an...

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Bibliographic Details
Main Authors: Muh Iqbal, Yusri Abdillah, Mukhammad Kholid Mawardi
Format: Article
Language:English
Published: University of Brawijaya 2025-01-01
Series:Profit: Jurnal Administrasi Bisnis
Subjects:
Online Access:https://profit.ub.ac.id/index.php/profit/article/view/2766
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