The Adoption of Technology Acceptance Model in E-commerce with Artificial Intelligence as a Mediator
The rapid advancement of technology has significantly changed how consumers approach their purchasing habits. The global volume of online commerce has seen a significant surge, largely due to the COVID-19 pandemic, which has accelerated the growth of e-commerce. Increasingly, online merchants are i...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cátedra UNESCO en Gestión de Información en las Organizaciones (La Habana)
2024-12-01
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| Series: | GECONTEC: Revista Internacional de Gestión del Conocimiento y la Tecnología |
| Subjects: | |
| Online Access: | https://gecontec.org/index.php/unesco/article/view/192 |
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