MARKETING EVOLUTION: FROM TRADITIONAL TO WEB 3.0

MARKETING EVOLUTION: FROM TRADITIONAL TO WEB 3.0

This study analyses the evolution of marketing from conventional techniques to the decentralised, user-driven environment of Web 3.0. The aim is to highlight the changes in marketing strategies brought about by breakthroughs in digital technologies, focusing mainly on the influence of blockchain, AI...

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Bibliographic Details
Main Author: Andriy Melnyk
Format: Article
Language:English
Published: Izdevnieciba “Baltija Publishing” 2024-12-01
Series:Baltic Journal of Economic Studies
Subjects:
marketing
web 3.0
digital marketing
blockchain
ai-driven marketing
decentralised platforms
consumer empowerment
personalised marketing
tokenisation
Online Access:http://baltijapublishing.lv/index.php/issue/article/view/2650
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http://baltijapublishing.lv/index.php/issue/article/view/2650

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