Elicitation Study Based on the Theory of Planned Behaviour that analyses the intention to Adopt Electronic Commerce in the Elderly
The adoption of electronic commerce has been widely studied through various theories. However, the elderly segment has been relatively excluded from these studies. Focusing on older people is relevant due to the significant increase in the aging of the world population and the digital divide that m...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asociación de Directivos Superiores de Administración, Negocios o Empresariales de Chile A.G. (ASFAE)
2023-12-01
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| Series: | Multidisciplinary Business Review |
| Subjects: | |
| Online Access: | https://journalmbr.net/index.php/mbr/article/view/7141 |
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