Bridging market orientation and leadership through digital enablement: A strategic model for life insurance success

Digital transformation is critical in driving competitive success, particularly in Indonesia’s life insurance industry, which faces challenges in adopting effective digital strategies to address operational inefficiencies and declining customer engagement. This study aims to investigate the mediatin...

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Bibliographic Details
Main Authors: Risye Dillianti, Harjanto Prabowo, Rano Kartono Rahim, Yohannes Kurniawan
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2025-02-01
Series:Insurance Markets and Companies
Subjects:
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21588/IMС_2025_01_Dillianti.pdf
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