Bridging market orientation and leadership through digital enablement: A strategic model for life insurance success
Digital transformation is critical in driving competitive success, particularly in Indonesia’s life insurance industry, which faces challenges in adopting effective digital strategies to address operational inefficiencies and declining customer engagement. This study aims to investigate the mediatin...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2025-02-01
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| Series: | Insurance Markets and Companies |
| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21588/IMС_2025_01_Dillianti.pdf |
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| _version_ | 1823858729875931136 |
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| author | Risye Dillianti Harjanto Prabowo Rano Kartono Rahim Yohannes Kurniawan |
| author_facet | Risye Dillianti Harjanto Prabowo Rano Kartono Rahim Yohannes Kurniawan |
| author_sort | Risye Dillianti |
| collection | DOAJ |
| description | Digital transformation is critical in driving competitive success, particularly in Indonesia’s life insurance industry, which faces challenges in adopting effective digital strategies to address operational inefficiencies and declining customer engagement. This study aims to investigate the mediating role of Digital Enablement in the relationship between Market Orientation, Transformational Leadership, and Life Insurance Performance in Indonesia. A quantitative design was employed, using Structural Equation Modeling (SEM) with SmartPLS to analyze data collected from a census of 54 senior executives from life insurance companies in Indonesia, gathered through structured questionnaires. The findings reveal that both Market Orientation and Transformational Leadership significantly foster Digital Enablement, which, in turn, enhances Life Insurance Performance. However, the direct effects of Market Orientation and Transformational Leadership on Life Insurance Performance were found to be insignificant, emphasizing the critical role of Digital Enablement as a mediator. While Market Orientation and Transformational Leadership contribute to Digital Enablement, their impact on performance outcomes is mainly indirect, reinforcing the role of digital tools in improving operational efficiency, customer engagement, and business growth. |
| format | Article |
| id | doaj-art-dd258c0f35ca44e488fc99bcce6825e5 |
| institution | Kabale University |
| issn | 2616-3551 2522-9591 |
| language | English |
| publishDate | 2025-02-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Insurance Markets and Companies |
| spelling | doaj-art-dd258c0f35ca44e488fc99bcce6825e52025-02-11T10:11:05ZengLLC "CPC "Business Perspectives"Insurance Markets and Companies2616-35512522-95912025-02-01161425310.21511/ins.16(1).2025.0421588Bridging market orientation and leadership through digital enablement: A strategic model for life insurance successRisye Dillianti0https://orcid.org/0000-0003-1610-5483Harjanto Prabowo1https://orcid.org/0000-0002-9317-2818Rano Kartono Rahim2https://orcid.org/0000-0002-4920-750XYohannes Kurniawan3https://orcid.org/0000-0001-8876-3472BINUS Business School, Doctor of Research in Management, Bina Nusantara University, IndonesiaProfessor, Department of Management, BINUS Business School Doctor of Research in Management, Bina Nusantara University, IndonesiaDr., Department of Management, BINUS Business School Doctor of Research in Management, Bina Nusantara University, IndonesiaFaculty Member or Doctor of Research in Management Program, BINUS Business School, Doctor of Research in Management, Bina University, IndonesiaDigital transformation is critical in driving competitive success, particularly in Indonesia’s life insurance industry, which faces challenges in adopting effective digital strategies to address operational inefficiencies and declining customer engagement. This study aims to investigate the mediating role of Digital Enablement in the relationship between Market Orientation, Transformational Leadership, and Life Insurance Performance in Indonesia. A quantitative design was employed, using Structural Equation Modeling (SEM) with SmartPLS to analyze data collected from a census of 54 senior executives from life insurance companies in Indonesia, gathered through structured questionnaires. The findings reveal that both Market Orientation and Transformational Leadership significantly foster Digital Enablement, which, in turn, enhances Life Insurance Performance. However, the direct effects of Market Orientation and Transformational Leadership on Life Insurance Performance were found to be insignificant, emphasizing the critical role of Digital Enablement as a mediator. While Market Orientation and Transformational Leadership contribute to Digital Enablement, their impact on performance outcomes is mainly indirect, reinforcing the role of digital tools in improving operational efficiency, customer engagement, and business growth.https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21588/IMС_2025_01_Dillianti.pdfdigital enablementdigital transformationIndonesialife insurancemarket orientationoperational efficiency |
| spellingShingle | Risye Dillianti Harjanto Prabowo Rano Kartono Rahim Yohannes Kurniawan Bridging market orientation and leadership through digital enablement: A strategic model for life insurance success Insurance Markets and Companies digital enablement digital transformation Indonesia life insurance market orientation operational efficiency |
| title | Bridging market orientation and leadership through digital enablement: A strategic model for life insurance success |
| title_full | Bridging market orientation and leadership through digital enablement: A strategic model for life insurance success |
| title_fullStr | Bridging market orientation and leadership through digital enablement: A strategic model for life insurance success |
| title_full_unstemmed | Bridging market orientation and leadership through digital enablement: A strategic model for life insurance success |
| title_short | Bridging market orientation and leadership through digital enablement: A strategic model for life insurance success |
| title_sort | bridging market orientation and leadership through digital enablement a strategic model for life insurance success |
| topic | digital enablement digital transformation Indonesia life insurance market orientation operational efficiency |
| url | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21588/IMС_2025_01_Dillianti.pdf |
| work_keys_str_mv | AT risyedillianti bridgingmarketorientationandleadershipthroughdigitalenablementastrategicmodelforlifeinsurancesuccess AT harjantoprabowo bridgingmarketorientationandleadershipthroughdigitalenablementastrategicmodelforlifeinsurancesuccess AT ranokartonorahim bridgingmarketorientationandleadershipthroughdigitalenablementastrategicmodelforlifeinsurancesuccess AT yohanneskurniawan bridgingmarketorientationandleadershipthroughdigitalenablementastrategicmodelforlifeinsurancesuccess |