Bridging market orientation and leadership through digital enablement: A strategic model for life insurance success
Digital transformation is critical in driving competitive success, particularly in Indonesia’s life insurance industry, which faces challenges in adopting effective digital strategies to address operational inefficiencies and declining customer engagement. This study aims to investigate the mediatin...
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Main Authors: | Risye Dillianti, Harjanto Prabowo, Rano Kartono Rahim, Yohannes Kurniawan |
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Format: | Article |
Language: | English |
Published: |
LLC "CPC "Business Perspectives"
2025-02-01
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Series: | Insurance Markets and Companies |
Subjects: | |
Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21588/IMС_2025_01_Dillianti.pdf |
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