NS MATRIX AS A MARKET RESEARCH ANALYSIS METHOD: MAKING DECISIONS ON PRODUCT POSITIONING

Market research plays a crucial role in the success of businesses, whether large or small. It provides valuable insights into customer preferences, market dynamics, and competitive forces. By thoroughly understanding the behaviors and demands of their target audience, businesses can make informed d...

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Bibliographic Details
Main Authors: Viktor Nikolenko, Svitlana Ivanova
Format: Article
Language:English
Published: Helvetica Publishing House 2024-12-01
Series:Економіка та суспільство
Subjects:
Online Access:https://economyandsociety.in.ua/index.php/journal/article/view/5287
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