NS MATRIX AS A MARKET RESEARCH ANALYSIS METHOD: MAKING DECISIONS ON PRODUCT POSITIONING
Market research plays a crucial role in the success of businesses, whether large or small. It provides valuable insights into customer preferences, market dynamics, and competitive forces. By thoroughly understanding the behaviors and demands of their target audience, businesses can make informed d...
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Main Authors: | Viktor Nikolenko, Svitlana Ivanova |
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Format: | Article |
Language: | English |
Published: |
Helvetica Publishing House
2024-12-01
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Series: | Економіка та суспільство |
Subjects: | |
Online Access: | https://economyandsociety.in.ua/index.php/journal/article/view/5287 |
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