Analysis of Digital Marketing 4C in Convection MSMEs in the Era of Society 5.0

Analysis of Digital Marketing 4C in Convection MSMEs in the Era of Society 5.0

This research aims to determine and analyze 4C Digital Marketing in convection MSMEs in the Society 5.0 Era in Tasikmalaya City and Tasikmalaya Regency. This research is qualitative research with a qualitative descriptive approach. The data collection techniques used were observation, interviews wi...

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Bibliographic Details
Main Authors: Gian Riksa Wibawa, Arif Arif, Muhammad Irsal Muharrom, Luviany Kastury, Andra Kharuna Pratama, Sofie Aulia, Febi Ferbianti
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2024-12-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Digital Marketing, 4C, MSMEs, Convection, Society 5.0
Online Access:https://www.e-journal.uac.ac.id/index.php/iijse/article/view/5827
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https://www.e-journal.uac.ac.id/index.php/iijse/article/view/5827

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