The Impact of AI-Enhanced Digital Marketing Strategies on Consumers’ Purchase Intention for Lifestyle Products
The impact of Artificial intelligence (AI)-powered digital marketing practices on consumer purchase intention toward lifestyle goods is the focus of this research and aims at analyzing the mediating role of consumer motivation (CM) in the relationship between consumer attitude (CA) and purchase beh...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
Cihan University-Erbil
2025-02-01
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| Series: | Cihan University-Erbil Journal of Humanities and Social Sciences |
| Subjects: | |
| Online Access: | https://journals.cihanuniversity.edu.iq/index.php/cuejhss/article/view/1293 |
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