Personal Marketing: A Strategy for Marketing Programs to Diverse Audiences

This paper is the sixth in a series of articles on planning programs to effectively outreach to diverse audiences. This series will include specialized papers on enhancing cultural competence, recruiting diverse volunteers, planning culturally appropriate marketing strategies, and other topics that...

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Bibliographic Details
Main Author: Lisa A. Guion
Format: Article
Language:English
Published: The University of Florida George A. Smathers Libraries 2005-09-01
Series:EDIS
Subjects:
Online Access:https://journals.flvc.org/edis/article/view/115040
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