Klang Consumer’s Willingness to Pay (WTP) for Malaysian Good Agricultural Practices (myGAP) Certified Vegetables
Malaysian Good Agricultural Practices (myGAP) promote the environmentally friendly production of vegetables. However, consumers lack awareness and knowledge about myGAP-certified vegetables; thus, their willingness to pay for sustainably produced myGAP vegetables remains unknown. Hence, this researc...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-02-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251318487 |
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