Visual insights into personalizing women's running shoes: A consumer psychology perspective
Objective: This paper explores the rising trend of personalization in sports shoe manufacturing within Industry 4.0, focusing on the psychological aspects of color preferences. Methods: We utilized eye-tracking technology in two experiments to analyze consumer preferences for women's running sh...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-03-01
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| Series: | Acta Psychologica |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0001691825000800 |
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