Visual insights into personalizing women's running shoes: A consumer psychology perspective
Objective: This paper explores the rising trend of personalization in sports shoe manufacturing within Industry 4.0, focusing on the psychological aspects of color preferences. Methods: We utilized eye-tracking technology in two experiments to analyze consumer preferences for women's running sh...
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| Format: | Article |
| Language: | English |
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Elsevier
2025-03-01
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| Series: | Acta Psychologica |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S0001691825000800 |
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| _version_ | 1832087881219309568 |
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| author | Jie Zhang Jun Yao Hefan Hu Xuecheng Zhao |
| author_facet | Jie Zhang Jun Yao Hefan Hu Xuecheng Zhao |
| author_sort | Jie Zhang |
| collection | DOAJ |
| description | Objective: This paper explores the rising trend of personalization in sports shoe manufacturing within Industry 4.0, focusing on the psychological aspects of color preferences. Methods: We utilized eye-tracking technology in two experiments to analyze consumer preferences for women's running shoes, examining 18 scenarios with three outsole types and six colorways. Results: Findings highlight the significant psychological influence of outsoles and midsoles on visual attention, revealing that Chinese women prefer warmer and neutral tones in midsoles. Additionally, a correlation between customization experience and gaze duration offers insights into psychological dynamics during the personalization process. Conclusions: This study sheds light on the cognitive dimensions of color preferences among Chinese women regarding sports shoes. Understanding these preferences enables designers and manufacturers to address the psychological needs of this demographic, enhancing personalization and our grasp of color psychology's role in design. |
| format | Article |
| id | doaj-art-fcb8034d40c041b2bf20c26b86e2a56c |
| institution | Kabale University |
| issn | 0001-6918 |
| language | English |
| publishDate | 2025-03-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Acta Psychologica |
| spelling | doaj-art-fcb8034d40c041b2bf20c26b86e2a56c2025-02-06T05:10:54ZengElsevierActa Psychologica0001-69182025-03-01253104767Visual insights into personalizing women's running shoes: A consumer psychology perspectiveJie Zhang0Jun Yao1Hefan Hu2Xuecheng Zhao3School of Architecture and Design, China University of Mining and Technology, Xu Zhou, ChinaSchool of Architecture and Design, China University of Mining and Technology, Xu Zhou, China; Corresponding author at: China University of Mining and Technology, No. 1 University Road, Tongshan District, Xuzhou City, Jiangsu Province, China.Student Innovation Training Center, China University of Mining and Technology, Xu Zhou, ChinaXuzhou Yongkang Electronic Science Technology Co., Ltd, Xu Zhou, ChinaObjective: This paper explores the rising trend of personalization in sports shoe manufacturing within Industry 4.0, focusing on the psychological aspects of color preferences. Methods: We utilized eye-tracking technology in two experiments to analyze consumer preferences for women's running shoes, examining 18 scenarios with three outsole types and six colorways. Results: Findings highlight the significant psychological influence of outsoles and midsoles on visual attention, revealing that Chinese women prefer warmer and neutral tones in midsoles. Additionally, a correlation between customization experience and gaze duration offers insights into psychological dynamics during the personalization process. Conclusions: This study sheds light on the cognitive dimensions of color preferences among Chinese women regarding sports shoes. Understanding these preferences enables designers and manufacturers to address the psychological needs of this demographic, enhancing personalization and our grasp of color psychology's role in design.http://www.sciencedirect.com/science/article/pii/S0001691825000800Visual behaviorEye trackingPersonalizationRunning shoesConsumer psychology |
| spellingShingle | Jie Zhang Jun Yao Hefan Hu Xuecheng Zhao Visual insights into personalizing women's running shoes: A consumer psychology perspective Acta Psychologica Visual behavior Eye tracking Personalization Running shoes Consumer psychology |
| title | Visual insights into personalizing women's running shoes: A consumer psychology perspective |
| title_full | Visual insights into personalizing women's running shoes: A consumer psychology perspective |
| title_fullStr | Visual insights into personalizing women's running shoes: A consumer psychology perspective |
| title_full_unstemmed | Visual insights into personalizing women's running shoes: A consumer psychology perspective |
| title_short | Visual insights into personalizing women's running shoes: A consumer psychology perspective |
| title_sort | visual insights into personalizing women s running shoes a consumer psychology perspective |
| topic | Visual behavior Eye tracking Personalization Running shoes Consumer psychology |
| url | http://www.sciencedirect.com/science/article/pii/S0001691825000800 |
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