On predictive modeling of the twitter-based sales data using a new probabilistic model and machine learning methods

The term marketing refers to the various strategies employed by a company to enhance the visibility of its brands among potential consumers. Advertising serves as an effective channel for marketing efforts, allowing a company to showcase its products and services to the target audience. Numerous pro...

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Bibliographic Details
Main Authors: Min Wan, Mohammed A. Alshahrani, Najla M. Aloraini, Alia A. Alkhathami, Haifa Alqahtani
Format: Article
Language:English
Published: Elsevier 2025-02-01
Series:Alexandria Engineering Journal
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S1110016824014996
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