Corporate Image: Influencing Factors from the Viewpoint of Students of Distance Learning Courses
New information technologies enable different interactions in the educational environment, affecting how students perceive and construct images about educational institutions that have adopted distance-learning programs. This article identifies which factors are associated with the perception of cor...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
FUCAPE Business School
2017-01-01
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| Series: | BBR: Brazilian Business Review |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=123049109006 |
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| _version_ | 1825207353060884480 |
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| author | Fábio Reis da Costa Anderson Soncini Pelissari |
| author_facet | Fábio Reis da Costa Anderson Soncini Pelissari |
| author_sort | Fábio Reis da Costa |
| collection | DOAJ |
| description | New information technologies enable different interactions in the educational environment, affecting how students perceive and construct images about educational institutions that have adopted distance-learning programs. This article identifies which factors are associated with the perception of corporate image, from the viewpoint of distance-learning students at public higher-education institutions. The proposed study is quantitative in nature. The research analysis units are Higher Education Institutions in the State of Rio de Janeiro (Brazil) that offer e-Learning undergraduate courses in the CEDERJ consortium. The units of observation are students enrolled at the São Fidélis hub. Data were collected using a questionnaire and analyzed using the SPSS program. The study demonstrated both the multidimensionality of the image and that the institution’s Global Image is associated most strongly with its “Quality”. In turn, “Virtual Environment” was the factor most strongly associated with Affective Image. |
| format | Article |
| id | doaj-art-911efeda11984a439bd98cab7fdb2957 |
| institution | Kabale University |
| issn | 1807-734X |
| language | English |
| publishDate | 2017-01-01 |
| publisher | FUCAPE Business School |
| record_format | Article |
| series | BBR: Brazilian Business Review |
| spelling | doaj-art-911efeda11984a439bd98cab7fdb29572025-02-06T23:39:31ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2017-01-01141108130Corporate Image: Influencing Factors from the Viewpoint of Students of Distance Learning CoursesFábio Reis da CostaAnderson Soncini PelissariNew information technologies enable different interactions in the educational environment, affecting how students perceive and construct images about educational institutions that have adopted distance-learning programs. This article identifies which factors are associated with the perception of corporate image, from the viewpoint of distance-learning students at public higher-education institutions. The proposed study is quantitative in nature. The research analysis units are Higher Education Institutions in the State of Rio de Janeiro (Brazil) that offer e-Learning undergraduate courses in the CEDERJ consortium. The units of observation are students enrolled at the São Fidélis hub. Data were collected using a questionnaire and analyzed using the SPSS program. The study demonstrated both the multidimensionality of the image and that the institution’s Global Image is associated most strongly with its “Quality”. In turn, “Virtual Environment” was the factor most strongly associated with Affective Image.http://www.redalyc.org/articulo.oa?id=123049109006cederjcorporate imageelearning coursehigher education |
| spellingShingle | Fábio Reis da Costa Anderson Soncini Pelissari Corporate Image: Influencing Factors from the Viewpoint of Students of Distance Learning Courses BBR: Brazilian Business Review cederj corporate image e learning course higher education |
| title | Corporate Image: Influencing Factors from the Viewpoint of Students of Distance Learning Courses |
| title_full | Corporate Image: Influencing Factors from the Viewpoint of Students of Distance Learning Courses |
| title_fullStr | Corporate Image: Influencing Factors from the Viewpoint of Students of Distance Learning Courses |
| title_full_unstemmed | Corporate Image: Influencing Factors from the Viewpoint of Students of Distance Learning Courses |
| title_short | Corporate Image: Influencing Factors from the Viewpoint of Students of Distance Learning Courses |
| title_sort | corporate image influencing factors from the viewpoint of students of distance learning courses |
| topic | cederj corporate image e learning course higher education |
| url | http://www.redalyc.org/articulo.oa?id=123049109006 |
| work_keys_str_mv | AT fabioreisdacosta corporateimageinfluencingfactorsfromtheviewpointofstudentsofdistancelearningcourses AT andersonsoncinipelissari corporateimageinfluencingfactorsfromtheviewpointofstudentsofdistancelearningcourses |